There are an estimated 334 million businesses worldwide. Now, on its face that number may not seem like it’s that important to you, but it should be if you run a business. That’s because, in addition to your business, all 334 million of these businesses are simultaneously fighting for consumer attention and sales. And according to Forbes Magazine, 71% of these businesses are using websites and online presences to edge out the competition, and get front-and-center with their target audience. In this article, we’re going to explore these statistics and numbers more in-depth, and walk through how having a website and online presence can easily help your business sales explode by 15%-20%.

What Are The Advantages Of Having A Website?

Have you ever walked down the sidewalk and saw how most people nowadays don’t even look up to see where they are going? Everyone is so enthralled by the content on the screens of their phones, that they don’t even care to look up and see who’s around them or what businesses they are walking by. That means, potential customers could be walking right by your business, and never even notice that you’re there. Failing to be noticed, means failing to drive sales. This is the most important advantage to having a website.

What Is The Difference Between Having A Dynamic Website & An Online Presence?

While a website operates as part of your overall online presence (or digital marketing strategy), it is only a portion of the bigger picture. Most companies today have a website that’s optimized by strong Search Engine Optimization (SEO) tactics, social media pages, blogs (like this one), and multiple ways that customers can reach them on the web (like through WhatsApp, Telegram, and other online communication channels). All of these things combined help to make up a company’s complete online presence.

How Is A Website SEO Optimized?

There are multiple ways that a website can be Search Engine Optimized. The most common ways, which we’ll quickly cover here, are through keywords, key phrases, and backlinks. These are specific words and hyperlinks that are put into sentences, headers, and footers throughout the website, to help boost its searchability on search engines such as Yahoo, Google, and Bing. When someone types one of these keywords, keyphrases, or when they pull up a link to one of your backlinks sites on a search result, your site also appears in the search result because your site also contains content that the person is specifically searching for online.

How Certain Is It That Adding An Online Presence Will Boost Sales?

Well, there’s no way to know for 100% certainty that doing any combination of the things discussed in this article will boost your sales, but you sure have a far better shot of growing your business, than if you didn’t do them at all. We know this to be true because, according to Forbes, “the shift to online commerce and remote work,” has forced “companies [to] realize[] the importance of having an online presence in order to reach a wider audience and remain competitive in today’s digital landscape.” The internet isn’t going away anytime soon, and as more and more technology is introduced to make shopping and doing business online more convenient, it’s only going to make it even harder to compete in the global market if your business is not online.

Said differently, the global competition is stiff. It’s a dog-eat-dog world out there, and if you’re not doing everything you can to get ahead of your competitors and get seen in all of the very places where your customers spend the most time (i.e., online), then you might find yourself in a really tough position in years to come. Look, the truth is, starting or growing your online presence isn’t a bad thing for your business. Yes, it will take some time and effort, but in the end, will be well worth the investment. According to Rainpos.com, “[m]odern retailers who use their small business website as a tool to connect with customers online achieve an average growth of 15-50%.”

How Hard Is It To Get My Online Presence Started?

Honestly, much easier than you might think. It starts by choosing the right team to help you do it, both effectively and affordably. The team at Tech TTS has decades of experience in helping small and mid-size companies start and build their online presence through websites, SEO, social media management, marketing, design, and so much more. Tech TTS provides businesses looking to navigate the murky waters of all things digital, with solutions designed to deliver results, at a price that won’t break the bank. If you’re a business or individual looking to build a website, revamp an existing site, hire a team to conduct website maintenance, or are looking for a marketing team that can really help drive sales, then connect with the crew at Tech TTS.